Most small business owners that want to make a name for their company will make use of promotional products at sometime during the lifetime of their business to build brand and company awareness, but are promo items effective?
It depends on what they are and how you hand them out. Everyone has a pen from just about every local company sitting in a container somewhere, but that doesn’t mean that they are thinking about you. The best way to be successful with promotional products, like the ones from Paragon Promotions, is to make highly visible promotional products such as T-shirts and other clothing items. People like free shirts. Some of them might end up at Goodwill, but others will become walking billboards for your company.
You also have to keep costs down. Promotional products can turn into a huge marketing expense if you let them, but company-branded items have really become a commodity product. If you shop around and get prices from several vendors, you will generally get about the same quality of material regardless of who you go with, but what you pay can vary dramatically from company to company ,so make sure to shop around before placing an order.
If you are interested in learning more about promotional products, click here to read more.